The new Regli brand design as of 2023
At Regli, we have undergone a decisive transformation, manifested by a profound rebranding. Why did we take this step? The answer is as simple as it is crucial: we did it to give our brand a clearer identity and to communicate our brand values, vision and mission more clearly.
The world of heating technology is constantly changing. Our customers' needs and expectations are changing rapidly, and new technologies are revolutionizing the way we develop and deliver our products and services. In this changing landscape, we need to ensure that our brand is not only relevant, but also inspiring and engaging.
Our rebranding process has allowed us to redefine our brand identity and ensure that it embodies our values, vision and mission. Regli stands for innovation, sustainability and efficiency. Our NovaAir heat pump technology is a shining example of these values, and we wanted to ensure that our brand communicated this in a visual and emotional way.
Another important aspect of the rebranding was to differentiate ourselves from our competitors. In a market that is constantly growing and evolving, we need to ensure that our brand leaves a strong impression in the minds of our customers and partners. We want to be perceived as a pioneer and trailblazer in the heating industry and our brand should reflect this.
Overall, our rebranding was a strategic decision to ensure that Regli is perceived as a leading brand in the heating industry not only today, but also in the future. Our new look is not just an aesthetic update, but a clear manifestation of our commitment to shaping a sustainable and innovative future.
Design innovation: The vision behind our look & feel
Our design innovation began with a clear and inspiring vision - to visually represent the future of heating. We wanted every design element on our website and in our brand to reflect our commitment to being green and accelerating the global energy transition. We broke up the traditional heating design and opted for clean lines, a modern color scheme, and appealing visual elements to reflect the innovative and sustainable qualities of our NovaAir heat pumps. Our design is not only aesthetically pleasing, but also sends a message to our customers and partners: We are passionate about a sustainable future, and this is reflected in every detail of our visual identity.
The interplay of form and function
When developing our new website, it wasn't just the look that was important to us, but also the functionality. We wanted to ensure that our customers not only experience aesthetically pleasing content, but also enjoy a seamless and efficient user experience. That's why we developed a user-friendly layout that is not only visually appealing, but also allows for smooth navigation. Our website offers fast load times, an intuitive menu structure, and optimal mobile viewing. This interplay of form and function reflects our belief that great design should not only be beautiful, but also functional. We want to ensure that our customers can easily find the information they are looking for while enjoying an aesthetically pleasing experience.
The NovaAir Configurator: Your heat pump, your style
Our new NovaAir Configurator is a highlight of our innovative design. Here you can customize your NovaAir heat pump in three appealing colors. Whether you prefer classic elegance in silver, seek the sophistication of black, or want to accent with a soft white, our configurator allows you to customize your heat pump to your liking.
A sustainable vision, communicated through design
Our brand and web design is not only beautiful to look at, but also an expression of our sustainable vision. Every element, from colors to imagery, has been carefully chosen to highlight our commitment to the environment and the future. We want our website not only to convey information, but also to be a source of inspiration for sustainable heating and living.
We are excited about this new chapter in Regli's history and hope you find our website and innovative design as exciting as we do. Enter the world of environmentally friendly heating, and let's shape the future together. Welcome to Regli - Heating the future. Our new brand design is our promise to achieve this goal.
